· 4 min read
Booking.com and the EU: What the Latest Court Ruling Means for Small Accommodation Businesses
On September 9, 2026, the General Court of the European Union upheld the European Commission’s decision to prohibit Booking Holdings’ planned acquisition of Etraveli Group. At first glance, this may seem like a story that only concerns major technology and travel companies. But the case raises a much more practical question for small hotels, apartments, holiday rentals and other accommodation businesses: How much of your revenue depends on a single OTA — and how many guests could you reach directly?